Have you ever looked at a YouTuber and asked yourself, “How on earth can someone who sits in front of a camera for a living have so much money?” The primary answer is: sponsorships! Before you get your hopes up about the idea of possibly making millions on YouTube, we aren’t talking about David Dobrik or Jeffree Star levels of money. However, that doesn’t mean that having a small YouTube channel means that you can’t get sponsorships. If you’ve ever wondered about the sponsorship process and how to possibly snag one of your own, look to YouTube Sponsors: How They Work and What to Expect for some tips.
So, what exactly is a sponsorship? A sponsorship, in most basic terms, is when a company will pay you a certain amount of money in return for your promotion of their product. I’m sure you’ve never managed to watch YouTube videos without hearing names like “Audible” and “Honey” at least once. Those two brands are just the tip of the iceberg, though; there is no limit to the brands that exist out there that may just so happen to be the sponsor of your next video. Getting a sponsorship isn’t exactly a simple process, but this book has your back, explaining the process in detail from start to finish. To begin, you first have to set up your sponsorship with your desired company, which can be done by the company contacting you or you contacting them. Having
trouble finding anyone? The book has a section on how to attract sponsors, as well as a list of popular companies that are willing to sponsor small channels. If you find one and get approved, then congrats! You’ve finished the very first step. However, make sure to read any contracts extremely carefully and to negotiate your worth. You’re now onto creating your sponsored content, which afterwards, has to go through an approval process before it can be posted. If approved, then you’re good to go! Just make sure to avoid any possible scandals in your future. . . those sponsorships can get ripped away in the blink of an eye.
The book covers the do’s and don’ts of successfully navigating the sponsorship world, as well as discussing all sorts of different sponsorships that you should be aware of depending on the content you typically make. Whether it’s a makeup sponsorship, a gaming sponsorship, or even a sex education sponsorship, the possibilities are truly endless. Just be aware of any potential scams, as they certainly do exist and can have their risks. The fun also does not stop at YouTube. Sponsorships exist for any and all social media platforms, whether it be Instagram, TikTok, or any of the other various social media apps you most likely have on your phone. Before you know it, you’ll be a sponsorship pro. If you want some extra tips besides the basics, the book also shares some helpful hints and secrets. These include, but are not limited to, platforms that may give a little extra help connecting creators to sponsors, useful programs, an inside look at what goes on on the brand’s side of things, advice for channel growth, potentially useful sponsorship calculators, and even some cautionary tales of notable sponsorship losses and scandals if you’re in the mood for some tea. Get ready to take that first leap into the sponsored content world. You may just so happen to be the next big YouTube star and not even know it! Who knows? Maybe your first sponsorship will be the first of many. To make your start, pick up YouTube Sponsors: How They Work and What to Expect by Liz Fe Lifestyle available on Amazon, found here.