When Forbes deemed Kylie Jenner the youngest-ever self-made billionaire, there was a ton of controversy and debate. As a part of the Kardashian-Jenner clan, most of the world assumed that she inherited some money from her family members.
Despite her obviously very privileged family, Kylie Jenner is so much more than just a rich girl with a family fortune. In fact, after turning 15 years old, her parents reportedly cut her off financially.
This wasn’t as much of a nightmare for Kylie as it would have been for some of us. But being cut off still means that she had to find her own ways to make an income. However, she pulled through and at age 21 beat out Facebook’s CEO Mark Zuckerberg (23) as the youngest self-made billionaire. Hooray for powerful women!
So how did this powerful woman amass enough wealth to be able to call herself the youngest self-made billionaire in the world?
Keeping Up With the Kardashians
Kylie Jenner was most notably introduced to the world as a tween on the hit show on E!
The Kardashian-Jenner empire collectively makes a notable amount of money off of the show itself. Keeping Up With the Kardashians boosted both Kylie Jenner’s fame and likely also her bank accounts.
While it’s unclear how much each member makes, they all make some money off of the show.
Keeping Up With the Kardashians gave fans a chance to watch Kylie grow up and fall in love with her as a celebrity icon. This proved to be helpful later down the line when she amassed millions of social media followers, most notably on Instagram and Snapchat.
Additionally, she briefly starred in her personal spin-off show Life of Kylie. While Keeping Up With the Kardashians focuses mainly on the eldest Kardashian sister trio, Kylie’s spin-off gave fans a chance to more closely connect to her.
Kendall + Kylie Clothing
The year of being cut off from her family’s finances was also the year that Kylie teamed up with her older sister Kendall Jenner to release a clothing line for PacSun.
Fans were obsessed with the opportunity to wear clothes curated by the Jenner sisters. The clothing brand Kendall + Kylie was and still is quite successful:
The two sisters have expanded beyond PacSun, and now there are around 975 locations worldwide that sell their brand. Fans can purchase their clothing line on Amazon or at other high-ticket sites such as Nordstrom, Bloomingdales, and more.
What brand wouldn’t want Kylie Jenner, a successful young woman whom people adore, at their forefront?
Kylie is worth at least one million dollars in advertising alone. On her Instagram account, she endorses several different brands in paid promotional posts. And the brands that can afford to pay for Kylie Jenner’s promotion are spending a lot.
For example, the online brand Fashion Nova skyrocketed after Kylie Jenner started promoting their outfits. They probably made a fortune off of her promoting and paid her a fortune for promoting.
She also uses social media to promote her and her sister’s brands from time to time. Kylie tells her fans what shade of her lip line she is wearing or whenever she’s about to launch a new product.
Out of all of the previous ways that Kylie has made money, Kylie Cosmetics was the real push that got her to billionaire status. In 2015, Kylie decided to use her own money to purchase lip kits, advertise them, and sell them.
Initially, these lip kits were only sold online. Yet they were still selling pretty successfully. As Kylie further expanded her company, she made a deal with ULTA to launch her products there.
This skyrocketed business because a whole new set of customers gained access to Kylie’s make-up. Teens and others who don’t usually shop online could go and experience the make-up in person.
Additionally, Kylie attended some of these launch events. And the launched items sold out within hours.
While Kylie was born into a privileged family, she took smart steps to get her ranking. Though she didn’t have to come as far as other self-made billionaires, she is worthy of her title. And it’s undoubtedly empowering that the youngest self-made billionaire is a woman! If you want to read about another empowered woman, check out this article on Witherspoon’s Hello Sunshine Project Empowers Women.