Empowering women in beauty and keeping you up-to-date on the latest trends each season, including matte lips for fall and the best smokey eye for winter. This column was created to offer a wealth of information on beauty topics you need to know about but have no time to research on your own. We offer how-tos and informative articles on the latest beauty items that you’ll want to know about. Our articles are created with you in mind, a busy woman with a growing interest in beauty but needing some direction in your search for the perfect products tailored to you.

Our articles offer a ton of beauty recommendations but also recommend beauty subscription box services, such as BeautyFIX, Billie, Birchbox, Glossy Box, Scentbird and Ipsy. Like Liz Fe Lifestyle, these subscription boxes take the initiative and try to determine what products would best fit your style. Each box is tailored to your specifications and you get a wide variety of options from new and different brands that you can become familiar with. You’ll be able to find the best gems inside these boxes, similar to the product recommendations you’ll find in this column.

We strive to make each and every article informative and innovative. Whether we write about mascara or lipstick, we do the research and only recommend the best options. There’s no need to feel discouraged or frustrated with your search, just rely on us to provide the best product recommendations for your daily makeup routine.